My team has learned, much like Pavlov’s dogs, to cringe when they see me come in like a whirlwind, all wound up, and say: “Okay. So I had this idea in the middle of the night…” Typically that means: A. A lot of work. B. Switching directions from what they are doing to focus on something new C. Tammy is obsessed with thinking about this idea. D. Taking a lot of time E. A lot of work. ::laughing::
A lot of times those ideas kind of fade away because they are impractical for whatever reason, or I notice that someone else has done something kind of along the same lines, or…I get bored with it…or it’s too hard to REALLY do. Since I generate a LOT of ideas all the time (who knew this was unusual?) this happens quite often.
Once in a while though, I have a “BIG” one. And this time, not only was it big — but it turned out to exceed my wildest imagination and expectations — and I could NOT have achieved it without the diligent work and dedication of my team, my friends, my clients and my colleagues.
It started with Vanity Fair.
You know how they have that issue with the actors on it? I remember thinking…I’d love to do something like that. How can I do something like that?
And then…in the middle of the night…I woke up with this idea perfectly formed in my head: my clients.
I wonder if my clients would do something like that? And so…an idea was born. The most humbling thing for me, by FAR, is that every single one of my clients we talked to said yes. No hesitation…no maybe’s — just…yep. Tam. That sounds sooo fun! Let’s do it! Tell me when and we’ll be there!
I think I might have cried I was so overwhelmed by that.
As an afterthought i said — hey. let’s videotape it and see if we can’t put a little behind the scenes thingy (yes, I said thingy, it’s the technical term! ::grin::) together. Which turned into: let’s interview each person and ASK (innovative concept, right? ASK our clients to tell us about their experience) — and we maybe might have forgot to mention this to our clients — so when they came in to be photographed, they were surprised and a little nervous to sit in front of a camera. I’m telling you this so you can see what follows was completely unscripted — even when I talk (and it’s SO HARD to hear yourself…ugh. do I REALLY sound like that? OMG) I had things I wanted to say, but I just talked unscripted. I sounded a little strange and disconnected and sometimes I’d have to say it a couple of times — but I wanted it to be more gritty and real — then a perfect beautiful video. Because we want to have fun and play and take photographs — we don’t want to be perfect. It’s too much pressure, right?
Here’s the Vanity Fair cover that inspired me:
Cool ,right? So…what I love about what our final image is that it’s a TOTAL Swales interpretation. I wanted several things — I wanted to show how DIVERSE my clientele is…I wanted to show how COOL they are…and I wanted to be PLAYFUL.
Here’s mine (and clicking it will take you to an online version — that if you click it will make it REALLY BIG. Try it — it’s totally cool!)
Can you BELIEVE this?! I LOVE it sooo much!!!
Finally — we worked on the COOL VIDEO.
I don’t know what to say about it other than it’s the coolest thing I think we’ve done up until this point. I love everything and everyone in it. Thank you Thank you Thank you to everyone involved — my amazing clients, Rock Paper Scissors Salon who styled, Bruce Hahn for advising me on lighting, My amazing team, and my family for supporting me through all the madness. I love you all.
So…watch it will ya? And tell me if you like it. really. Cuz it was a LOT of work. And I really wanted you to know how important it is to me that my clients take center stage…because, ultimately, that’s WHY I do what I do. For you. xoxo