From Elena (my WRITER!!)…
Walking into Laura’s new Webster gym wasn’t at all what I had expected. It was open and bright, not cluttered up with 100 different machines, and SO welcoming. Laura and Jeff came out with huge smiles on their faces which – literally – didn’t fade for our entire meeting! I was struck by how in love and passionate they are about each other. What really stuck with me, though, was that the same passion, dedication, and happiness that absolutely POURS out of them when they speak about each other was just as prevalent when asked about their CrossFit business or family or ANYTHING – really – that they spoke about. I was so inspired to hear what they had to say about just how WONDERFUL life can be when you take a risk or two!!
I’ve been thinking about creating Happy Magazine for the past two years. You know that feeling when an idea lives in your head and won’t go away?! This magazine FORCED its way into reality.
Think about photography blogs…mostly we just post images and write about them, right? And, I thought, isn’t that, kind of, what a magazine is? So, in my head, it became no big deal…I mean how hard could it really be?! I want people to see my images in context. I want them to see the stories they tell – not just random blog posting!! I want to have a PURPOSE DAMMIT! ::shaking head::
I was so naïve.
Magazines, it turns out, have their own organizational rules…which clearly I did NOT understand. I remember the exact moment a friend of mine came over to the studio and (after telling me how proud he was that I was even attempting to do something like this) he proceeded to, over the course of two hours, RIP it to SHREDS.
He floored me. Because, to be perfectly honest, I thought what I had done was pretty great. I was in LOVE with my stuff! And that, usually, is a pretty dangerous place to be. I call it being caught up in your own fabulousness…those moments when you can’t see beyond what you ARE SURE is amazing.
Once I heard the critique (delivered VERY kindly by the way) I realized I was missing the MOST important thing—the fact that the WHOLE POINT of doing this was NOT ABOUT ME. I had lost my way a little bit.
I knew I wanted to tell stories but not MY stories…I wanted to tell my CLIENT’S stories. There are SO MANY INCREDIBLE STORIES behind the images I take and why they exist. My clients become my friends and they are INSPIRING!
That was a huge shift for me.
Happy Magazine started out as MY BABY but ended up becoming the adopted child of SO MANY people. You can’t possibly create something that has ANY depth without others. I was an idiot for thinking otherwise.
I learned SO much. SO MUCH. About myself, about my team, about my clients. And I’m so OVERWHELMINGLY proud of each of us. We MADE this thing and…it’s GOOD!
This first issue focuses on women, their perseverance and strength, how to take better photographs and beginning to wholeheartedly embrace WHO YOU ARE. I hope it inspires you to stop being afraid. To be bold. And, to see how important being in photographs really is! It’s a message I will NEVER get tired of giving.
We built Happy around telling the stories of our clients but still struggled with the idea of HOW to organize them in a comprehensive interesting way.
And so, the sub-topic arrived…
Our plan is to produce 5(ish)—LOL—magazines over the course of the next year.
We started, obviously, with Happy Girl but have some amazing things to follow…
Happy Beast (Animals…not men)
Happy Inc. (Thanks Kathy Kurz for the great title idea!)
Happy Weddings (I mean….obviously)
Happy Seniors (High School…not elderly)
Happy Endings (Boudoir…PS I love this name!)
Happy Magazine will live primarily online but we’ve found a source that will print in small quantities so you can, if you want to have a REAL LIVE COPY, order your own!!
And, we invite the people who are featured in the magazine to give us advertisements—we don’t charge for them—because we believe in networking and CONNECTION. We love all the people in our world and want to support what they are doing! So, if any of them resonate with you, pick up the phone and TELL THEM! I think we should all support each other MORE—wouldn’t that make us all MUCH happier?!
Building a Community of Awesome!
I want to put a little HAPPY in your day and some WONDER in your life. And so, I will leave you with this…Get happy, be bold, and ENJOY!!
(Don’t forget to sign up to be on our “see the next issue FIRST” list!)
Second. Have you ever gotten to hung up on doing something — procrastinating, worrying, putting it off for “just one more day” — so much so that you get incapacitated from actually doing it? Yeah. That NEVER happens to me. ::laughing:: So much time went by between blog posts — that I completely shut down about it — I pretended that my blog didn’t exist, didn’t really matter, no one was really looking at it anyway, right?
Blogging, believe it or not is actually something I LOVE to do. I don’t know why I got stuck. I just did.
But lucky for me, Sullivan (check out our cool team video below) was on a break and had TIME to put this idea I had together so I could STOP being stuck and start being AWESOME! ::grin:: You can see, when (and if) you watch, how ridiculous I am, how I can’t get out of my own way sometimes, and how MUCH we laugh when we are working. And I prroooobbbabbblllyyy should have taken the time to put makeup on…or even…brush my hair? No? Well then. Since I cannot procrastinate any longer — here it is as it is…
So go ahead.
So…on to other things! We have a lot going on, a lot to share, and DEFINITELY a lot of ideas!
And in case you missed it — Here we are in this 45 second masterpiece:
Check out the AMAZING new website for the Spa at the Del Monte — you might recognize that the photographs on it have a particular “Tammy Swalesesque” feel! ::grin::
Seriously, this project was a fun and innovative collaboration between the amazing people at the EJ Del Monte Corporation, Stacy K of Stacy K Floral who’s responsible for the coolest of styling and floral, and of course me and my team at Tammy Swales Photography Inc.
You know what happens when creative minds think together?
Thanks to all who were involved in this project, including the Delmonte crew, Stacy K, Ashley and Gil Durfee, Amy Nachtrieb Bell, Calico, and of course my team of hotties who helped late into many nights pulling this all together.
I was SO honored to be part of this project! Go Check it Out!!